Need to Know

Self-Adhesive Label Industry Announces Consortium to Promote Global Recycling

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WASHINGTON -- With a shared goal of creating a sustainable self-adhesive labeling industry, more than 30 companies from around the world today announced the creation of a new Consortium, CELAB: Toward a Circular Economy for LabelsCELAB (Circular Economy for Labels) is an industry initiative, founded by companies in the self-adhesive label industry to create greater circularity for its products by enhancing and promoting matrix and release liner recycling around the world.

Comprising many of the self-adhesive label industry’s largest companies, CELAB will operate as a coalition, empowered to reach across the entire value chain to promote a circular economy for self-adhesive label materials. CELAB is designed to facilitate collaboration at a global level and encourage the universal adoption of best practices while fostering regionally appropriate initiatives and cooperation.

“The moment has arrived to create a globally focused platform for recycling solutions,” said Paul Nathanson, a Senior Principal at Bracewell LLP and spokesperson for CELAB. “Brands are eager to communicate their commitment to sustainability in response to consumer demands to reduce their carbon footprint. With increased recycling capability gradually emerging from suppliers, producers, waste management, chemical recyclers and others, we see a tremendous opportunity to facilitate collaboration with partners up and down our industry’s value chain.”

Due to the wide variance in production processes and recycling capability in different markets, CELAB’s structure includes a Global Steering Committee and regional Branches. The Global Steering Committee sets priorities for the consortium. The regional Branches create work streams on various aspects of matrix and release liner recycling, including analyzing technical issues, promoting the use and creation of recycling networks and solutions, interacting with government regulators, and educating the industry and public. There are currently two regional Branches—one in Europe and one in North America — with plans to form additional regional Branches in the future. Matrix and liner accessibility will be measured in cost difference to landfill, a metric to be established by working teams in each region.

“CELAB is technology- and solution-neutral in order to ensure that the most viable solutions that contribute to sustainability are developed and promoted for matrix and release liner recycling,” said Nathanson. “The Steering Committee is designed to serve as a ‘clearinghouse’ for best practices and solutions developed by the regional Branches and to be promoted globally.”

Membership is open to all companies in the self-adhesive label supply chain who commit to CELAB’s objectives and are willing to help support its work.

For additional information on CELAB and its activities, visit www.celabglobal.org.

A list of GlobalEurope and North America CELAB members can be found on the website and is attached to this press release.

Matrix and Liner Material

Matrix is the unused web, or surrounding area, of the self-adhesive face stock material generated after cutting the labels.

Liner refers to “silicone release liner” - the layer of “base” substrate which is coated with silicone, and from which the label is peeled away during dispensing.

CELAB Global Steering Committee   CELAB Europe Members   CELAB North America Members
Ahlstrom-Munksjö   Ahlstrom-Munksjö   Ahlstrom-Munksjö
Avery Dennison Corporation   Avery Dennison   Association of Plastic Recyclers
BASF Corporation   BASF SE   Avery Dennison Corporation
Dow Performance Silicones   CCL   BASF Corporation
Elkem Silicones   Delfort   Dow Performance Silicones
Henkel   Dow Silicones Belgium   Elkem Silicones
Loparex LLC   Elkem   FLEXcon Company
Mactac   Evonik   Green Bay Packaging
Mondi Group   Fedrigoni Group/Arconvert   Henkel
Multi-Color Corporation   FINAT   Innovia Films America, INC
PolyPlex   Henkel Iberica   Kruger Inc.
UPM Raflatac   Herma   Loparex LLC
Sappi Europe   Lintec   Mactac
Siliconature S.P.A.   Loparex   Mondi Group
    Mitsubishi Polyster Film   PolyPlex
    Mondi   TLMI
    Siliconature   UPM Raflatac
    UPM Raflatac   Verso Corporation
    UPM Specialty Papers   Wausau Coated Products, Inc.
    Wacker Chemie  
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