N.Y.-based Recyclebank, a Marketing-as-a-Service (Maas) company that works toward a waste-free future by collaborating with cities and brands to encourage its members to make more sustainable purchasing and disposal habits, has partnered with Disney to launch a three-month, family-friendly campaign entitled “The Magic of Conservation.”
The Magic of Conservation includes a variety of digital games, articles, quizzes and educational slideshows designed to educate families and children on the correct ways to recycle. For example, a slideshow featuring Mickey and friends allows readers to go beyond the bin and learn about where materials came from and how recycling helps the world.
Image courtesy of Recyclebank and Disney.
“We strongly believe that behavior change starts with education,” says Recyclebank CEO Javier Flaim. “Our overall goal is to make meaningful change with respect to decreasing waste, improving recycling habits and raising resident awareness and participation with waste and recycling in communities throughout the U.S.”
The content shared on the campaign website is available to both Recyclebank members and audience members. Members of Recyclebank can earn points for engaging in the recycling education tools. Once they have accumulated points, the members can use their points for a number of rewards like goods, services, experiences, donation opportunities and social recognition. For this particular campaign, members can also redeem their points for Disney rewards, such as $5 off a $50 purchase at Disneystore.com