Recycle Now, the national recycling campaign for England that’s supported and funded by the government and managed by WRAP, has launched a new communications toolkit for local authorities and partners that’s designed to shift the perceptions of social norms and improve recycling.
The toolkit, which will make adding normative messages to recycling communications quick and easy with ready-to-go messaging, includes a vast variety of adaptable campaign assets that have been created for partners to launch during Recycle Week—September 24 to 30—which will focus around “the year we woke up to our environment” and why recycling matters. The toolkit also includes information on a localized Recycle Now logo for partners to use.
letsrecycle.com has more information:
The toolkit utilises a social norming messaging style, which aims to work by “shifting perceptions of social norms”.
Its approach is based on research which found that normative messaging has “significant potential” to increase recycling when incorporated into recycling communications, according to resources charity WRAP, which runs the Recycle Now campaign.