PepsiCo Latin America recently launched “Recycling with Purpose” on Global Recycling Day to reiterate its commitment to a sustainable plastics vision and to propel the importance of inclusive recycling across the globe.
The new program involves an alliance with recycling incentives technology provider ecoins, an initiative founded in Costa Rica designed to increase the collection of PET bottles and other materials. The program allows consumers to exchange their plastic materials for ecoins, a virtual currency they can use to earn discounts on a variety of products and services.
Through the ecoins program, participants first create a virtual profile where they can use their email address to store ecoins like a virtual account, Recycling Today reports. Participants then take clean, dry and separated materials to collection centers where they receive ecoins in exchange for the items.
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PepsiCo has announced the launch of “Recycling with Purpose”, which it calls a circular economy model designed to promote recycling in Latin America and the Caribbean region.
“PepsiCo wants to be part of the solution and we will continue to work to build a world where the plastics we use never become waste,” says Monica Bauer, vice president of corporate affairs at PepsiCo Latin America.
Regarding the new program, which involves an alliance with recycling incentives technology provider ecoins, Bauer adds, “We acknowledge that PepsiCo can’t do this alone.”