Pepsico Europe, which produces, Pepsi MAX, 7Up Free, Tropicana and other ready-to-drink beverages, will distribute its products in 100 percent recycled plastic by the end of 2022. This initiative supports the company’s commitment to a circular economy for plastic bottles and reduces its carbon footprint of its ready-to-drink bottles by up to 40 percent.
This initiative follows the Naked smoothies brand and Tropicana Lean being packaged in bottles made from 100 percent recycled plastic.
Pepsico Europe is also helping its customers to ensure that its packaging is recycled. They have ‘Please recycle me’ messaging on bottles, TV and digital marketing campaigns and is also working with the Great British Spring Clean, Recycle Week and at major music and sports events.
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