Residents in the Niagara Falls region will be inundated with the catchphrase “Box It, Bin It, Sort It” over the next four months as the area gears up to switch to biweekly curbside trash collection in mid-October.

The campaign to promote the new trash collection system includes direct-mail postcards, social media, digital advertising, rolling ads on collection trucks, videos, public service announcements, and educational material for schools.

While trash collection will switch to every other week, pickups of recyclable material and organics will remain on a weekly schedule in the Niagara region.

The biweekly trash collection schedule is part of a new seven-year contract with GFL Environmental Inc. and Miller Waste Systems, which are replacing the current trash collection company, Emterra Environmental.

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