Earlier this year, Nestlé Waters North America announced that it is investing $6 million in the Closed Loop Fund, a $100 million social impact investment fund committed to finding a national solution to the critical recycling gap in the U.S.
Now, the company has begun adding new recycling labels to its bottled half-liter products in the U.S. to encourage more people to recycle. The How2Recycle “Empty and Replace Cap” label will serve as a clear and consistent recycling guide for consumers, directing them to empty bottles’ contents and screw the caps back on before recycling the bottles.
The How2Recycle label was created in 2012 by the Sustainable Packaging Coalition and can be found on thousands of products, including beverages, toys, baby care, pet care, baking supplies and condiments.
Stamford Advocate has more details:
Nestlé Waters North America announced this week it has begun adding new recycling labels to its bottled half-liter products in the U.S., marking the start of one of the company’s most significant environmental initiatives.
With the new program, Nestlé Waters officials said their business would become the first beverage manufacturer in North America to add the How2Recycle label to all its major U.S. bottled-water brands. They anticipate completing the undertaking next month.
“Our goal has been to find a compelling and simple way to educate and encourage all Americans to recycle the bottle,” Nelson Switzer, Nestlé Waters chief sustainability officer, said in a statement. “By adopting the How2Recycle label, millions of consumers will now have a clear and consistent recycling guide on the side of the bottle — driving recovery of the bottle and a reduction in environmental impact.”