San Francisco, CA - Hydros, the sustainable water-filtration startup, today announced the launch of its national recycling program in partnership with international recycling leader TerraCycle. Through the Hydros Recycling Envelope Program, all Hydros customers are provided with an easy and convenient way to recycle their used Hydros vessel filters, ensuring that they are diverted from the landfill.
Founded on the pillars of philanthropy and sustainability, Hydros works to tie annual ocean conservation support into their brand ethos by partnering each year with a charitable organization that works to protect, maintain, and rehabilitate our oceans. For 2021, Hydros is donating one percent of all net sales to Oceanic Global to help propel the work they are doing to shed light on humanity’s essential relationship to the ocean.
“Hydros has a long-term commitment to optimizing sustainability in every part of our business practices, so being able to partner with a global ocean conservancy and launch a nationwide filter recycling program felt like a natural next step for the brand,” said Winston Ibrahim CEO of Hydros. “We are devoted to deepening our sustainability efforts and we are excited to take the next steps alongside Oceanic Global and TerraCycle.”
Participation in the Hydros Recycling Envelope Program is free and easy, simply visit the TerraCycle program page at https://www.terracycle.com/en-US/brigades/hydros, complete the provided form to request your recycling envelope, once received, fill it with your used Hydros vessel filters, seal the envelope and affix the provided prepaid return label and drop it in the mail. Once received, the spent filters are cleaned, separated by material type, melted and remolded to make new recycled products such as composite decking and railroad ties.
“TerraCycle’s mission has always been to ‘Eliminate the Idea of Waste’ and, in turn, be kind to the planet,” said Tom Szaky, TerraCycle Founder and CEO. “By participating in the Hydros Recycling Envelope Program, consumers have a unique opportunity to demonstrate their respect for the environment by diverting their Hydros vessel filters from landfills.”
Hydros’ hydration vessels are available for purchase at select retailers nationwide, as well as online at https://hydroslife.com/.
Founded in 2009, San Francisco-based Hydros is a brand offering modern and elegant filtered water vessels. Its skillfully engineered and patent-pending fast-flow filtration system and artfully designed sustainable pitchers, carafes and bottles fit today's fluid lifestyles. Hydros reduces plastic waste and saves consumers time and money - allowing them to wait less and live more. For more on Hydros, visit hydroslife.com and @hydroslife on social.
TerraCycle is an innovative waste management company with a mission to eliminate the idea of waste. Operating nationally across 21 countries, TerraCycle partners with leading consumer product companies, retailers, and cities to recycle products and packages, from dirty diapers to cigarette butts, that would otherwise end up being landfilled or incinerated. In addition, TerraCycle works with leading consumer product companies to integrate hard to recycle waste streams, such as ocean plastic, into their products and packaging. Its new division, Loop, is the first shopping system that gives consumers a way to shop for their favorite brands in durable, reusable packaging. TerraCycle has won over 200 awards for sustainability and has donated over $44 million to schools and charities since its founding more than 15 years ago and was named #10 in Fortune magazine’s list of 52 companies Changing the World. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.com.
About Oceanic Global
Oceanic Global inspires us to care deeply for the ocean and provides solutions to protect it. The international non-profit sheds light on humanity’s essential relationship to the ocean and empowers individuals, communities, and industries to create positive change. Oceanic Global creates educational experiences, consults on sustainable operations, and engages local communities to generate measurable impact for our collective wellbeing. #CareDeeply | www.oceanic.global