How2Recycle announced that Mattel is the newest member of its organization. Consumers will soon see the How2Recycle label on new Fisher Price Wonder Makers Design System Build Around Town starter kits in stores across the country.
The label informs consumers that the inside bag can be recycled at store drop offs (along with plastic grocery bags and dry-cleaning bags), and that the outer box can be recycled curbside in most communities across the U.S.
Additional Mattel products will begin to carry the How2Recycle label starting in 2019, including Hot Wheels, Matchbox and Barbie.
“Toy packaging can often have many pieces and components, making it difficult to know how to recycle properly,” said Caroline Cox, project manager at How2Recycle, in a statement. “Mattel, the company behind many beloved toy brands, is in the position to help their consumers recycle more and more accurately, by clearly communicating how to properly dispose of each component in their package. We’re thrilled to welcome Mattel as the most recent company to How2Recycle.”
The How2Recycle label is the only U.S.-based recycling label that is standardized across all packaging types and is the only label to offer comprehensive instructions on packaging recyclability in an easy-to-understand format. Thousands of brand name products already use the label, and it can be found in retailers in hundreds of stores across the country.
“Mattel is proud to join How2Recycle in educating consumers about how to recycle our packaging,” said Edena Low, vice president of supply chain governance, risk management, compliance and sustainability at Mattel, in a statement. “Encouraging our consumers to recycle packaging helps us contribute to a healthier planet and shape a brighter tomorrow for all the children we serve.”