Hasbro is launching a new toy and game recycling pilot program with TerraCycle, a global leader in product recycling, in the contiguous U.S. During the pilot program, consumers can collect and send their Hasbro toys and games to TerraCycle, which will recycle them into materials that can be used in the construction of play spaces, flower pots, park benches and other innovative uses.
“We’re excited to launch the Hasbro Toy Recycling pilot program because it aligns so well with our purpose to make the world a better place for children and their families,” said John Frascotti, president of Hasbro, Inc., in a statement. “As a company, we know consumers share our commitment to taking care of our planet for future generations, and we see this as an exciting step in our sustainability journey.”
In honor of Earth Day, consumers in the contiguous U.S. can visit Hasbro's website to sign up for the free recycling pilot program starting on April 16. Once participants sign up, they can collect and box up their toys and games, print out a free shipping label and send their box to TerraCycle, which will sort and recycle the products. The pilot program will accept all Hasbro toys and games, including face-to-face games, plastic and electronic toys, action figures, dolls, plush and more.
“Hasbro’s toy recycling program is the first brand-sponsored national recycling program in the industry, and we are proud to partner with the passionate team at Hasbro to offer consumers a simple, sustainable solution for recycling their well-loved toys and games,” said Tom Szaky, CEO of TerraCycle, in a statement. “Our expertise in product recycling is a great fit for a company like Hasbro that is committed to reducing the environmental impact of their products throughout its lifecycle, including end of life.”