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Groups Launch #WearNext Circular Economy Campaign

The social media campaign, aimed at diverting clothing from landfills, invites participants to share their stories using the #WearNext hashtag.

The Ellen MacArthur Foundation, the City of New York Department of Sanitation (DSNY) and the NYC Economic Development Corp. have partnered to introduce a citywide social media campaign called #WearNext. The campaign has been developed to reduce the amount of discarded clothing that ends up in landfills.  

As part of the campaign, DSNY created an online map that will guide people to more than 1,100 locations across the city where they can take clothes they no longer wear. The campaign runs through June 12 and invites participants to share their stories on social media using the #WearNext hashtag.

WearNext-SocialMediaCampaign.jpg

WWD has more information:

Starting Monday, the Ellen MacArthur Foundation is teaming with the New York City Department of Sanitation and NYC Economic Development Corp. for a citywide social media campaign titled #WearNext in order to reduce the amount of clothing being dumped in landfills.

An online map created by the NYC Department of Sanitation will guide people to more than 1,100 locations across the city where they can take clothes they no longer wear. Participating stores and other locations across the city will act as drop-off points.

The campaign, which runs through June 12, also encourages consumers to find ways to repair, reuse, resell or swap old clothing, and invites participants to share their stories on social media using the #WearNext hashtag.

Read the full article here.

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