Garnier, the skincare and hair care company, has launched the second year of its Rinse, Recycle, Repeat campaign, partnering with TerraCycle and DoSomething.org. Actress Mandy Moore has also joined the campaign as a brand ambassador.
“I’m very passionate about taking care of our planet. Garnier’s commitment to responsible beauty is one of the things that really excited me about the opportunity to serve as their brand ambassador,” said Moore in a statement. “I’m very proud to be a part of the Rinse, Recycle, Repeat campaign with DoSomething.org. I didn’t grow up with the same knowledge that kids today have in terms of their global footprint and that’s why I think it’s great that Garnier is encouraging younger generations to become more aware of how to implement proper recycling habits at a young age to help take care of our planet and our future.”
The goal of the campaign is to educate young people about the proper recycling of personal care and beauty products with the hope of reducing the amount of beauty products in landfills. There will also be a contest, held until April 30, 2018, in which contestants can decorate a bathroom recycling bin for a chance to win a $5,000 scholarship. Fifty different college campuses will also be competing to collect the most empty beauty product containers, with the winner receiving a garden from Garnier and TerraCycle.
“We’re excited to work with young people around the country to make a positive impact on the environment,” said Aria Finger, CEO at DoSomething.org, in a statement. “We’re proud to be working with Garnier, a brand that continuously demonstrates its commitment to sustainable beauty, to once again activate young people to give these products new purpose and to help them reach their goal of collecting 1 million empties in 2018.”