American consumers drink more than 4.3 billion bottles of wine annually, or more than 13 bottles for each person in the country. And current data from the Environmental Protection Agency (EPA) estimates that only 39.8% of glass wine and liquor bottles are recycled.

Based in New York City, Good Goods has taken a step back in the phrase "Reduce, Reuse, Recycle," and is creating a circular business model around wine bottle reuse that benefits both consumers and producers.

In this episode of Stef Talks Trash, Editorial Director Stefanie Valentic speaks with Good Goods Founder Zach Lawless about sustainability in the bottling process and how consumer incentive programs change behaviors.

Talk Trash with Stef:

Instagram: @StefTalksTrash
Twitter: @StefTalks Trash
Clubhouse: Trash Thursdays at 9 p.m. ET.