Waste360 is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Stef Talks Trash

Episode 10: Inside Eva NYC's Aluminum Packaging for Hair Care

The amount of plastic waste produced each day in the hair and beauty industry is, well, hair raising.

The latest available figures indicate that in 2018, 7.9 billion units of plastic packaging were manufactured for the beauty industry, according to Euromonitor International.

Brooklyn-based Eva NYC's Reduce, Reuse, Restyle initiative aims to change the way consumers experience sustainability in hair care.The brand recently rolled out aluminum packaging across its entire product portfolio. This complements Eva NYC's mission and values, which include a line that is certified cruelty-free, vegan and free from sulfates, parabens and phthalates.

"By moving to 93% aluminum, recyclable forever components, still at an affordable price, our customers can trust they're making the right choice for their hair and now for the planet," says Jane Moran, Eva NYC brand vice president.

In this episode of Stef Talks Trash, Moran tells us more about the plastic-packaging dilemma in the hair and beauty industry and where producer responsibility can assist consumers with recycling.

Talk Trash with Stef:

Instagram: @StefTalksTrash
Twitter: @StefTalksTrash
Clubhouse: The Waste & Recycling club, or Trash Thursdays at 2 p.m. ET.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish