Diageo North America’s Seagram’s 7 Crown American whiskey is getting a new look. To reduce the use of virgin plastic by nearly 1,000 tons annually, the whiskey will transition to a 100% recycled plastic bottle.
This move supports the company’s goal to increase recycled content across their brands, which includes Johnnie Walker, Crown Royal, Baileys and others, to 45 percent in 2020. By 2025, the company expects 100 percent of the plastic to be recyclable, reusable or compostable.
“Using recycled materials to make packaging reduces the carbon footprint of our brands, raises awareness with consumers, and encourages the industry to follow,” said Diageo North America packaging director Ronald Holmes.
In 2019, Diageo replaced the plastic ring carriers and shrink-wrap on their beer with recyclable and biodegradable cardboard.
Read the original story here.