7-Eleven has launched a recycling program targeting plastic straws throughout all its locations in Australia.

The new program comes off the heels of the company’s year-old cup recycling program and ensures that non-biodegradable items, such as straws, cups and lids, end up in a recycling facility rather than the ocean. 7-Eleven teamed with Simply Cups to save takeaway cups from landfills and recycle them into new items.

In addition, the company noted that it has installed dedicated bins, separate for coffee cups, Slurpee cups and lids and straws, in more than 200 of its stores in Australia. 7-Eleven is also debuting a reusable cup, the “rCUP,” which is made entirely out of repurposed takeaway cups.

One Green Planet has more:

7-Eleven has just launched a nationwide recycling program targeting plastic straws throughout all their Australia locations. The new initiative comes in addition to their year-old cup recycling program that has helped reduce the company’s footprint. This new program will make sure non-biodegradable items such as straws, cups, and lids will find their way into a recycling facility – instead of into the ocean.

The project was created in partnership with Simply Cups, which teamed up with 7-Eleven to save takeaway cups from landfills and recycle them into a number of new items, Nine.com.au reports. According to the brand, more than 1.48 million cups have been collected thanks to the program since March 2018.

“We believe we have a responsibility to take the lead and find a solution to plastic ending up in a landfill,” Angus McKay, 7-Eleven’s Chief Executive Officer, said in a statement. “A problem this size requires multiple solutions and we want to drive a behavior change and help people dispose of their takeaway cups and straws responsibly.”

Read the full article here.