An innovation developed by Procter & Gamble to bolster polypropylene recovery is being put into action, with construction of an Ohio facility beginning today.

A startup called PureCycle Technologies this morning broke ground on a plant in Ironton, Ohio, which is approximately 130 miles from P&G’s Cincinnati headquarters. It will be located at the site of a recently closed Dow Chemical Co. facility.

PureCycle has unveiled technology that it says is capable of generating recycled PP with virgin-like properties, and it could help move contaminated and dark-colored polypropylene streams into higher-value applications. The company licenses the process from P&G, a consumer-products heavyweight that currently uses more than a half a million tons of virgin PP a year.