Nestlé Pure Life has introduced "DC Collection" bottles to its portfolio. The 330 milliliter bottles, which feature DC characters, are made from 100 percent recycled plastic (rPET) and are 100 percent recyclable, including the cap.
In stores now, the new DC Collection includes four popular DC characters—Batman, Wonder Woman, Superman and Shazam. Additionally, the bottles have a fun super hero symbol on the side of the bottle that encourages children to finish drinking their water. Once done, they can shine a flashlight through the bottle, projecting the symbol on a wall.
"We are excited to team up with Warner Bros. and DC to make drinking water more fun for families with kids," said Yumi Clevenger-Lee, chief marketing officer at Nestlé Waters North America, in a statement. "By featuring characters kids look up to, along with a 100 percent recyclable bottle made with 100 percent recycled plastic, we're doing our part to help keep both families and the planet healthy."
"DC super heroes are among the most popular in the world, and this new line of bottles is a great way to appeal to families with kids while reinforcing healthy choices," said Maryellen Zarakas, senior vice president of franchise management and marketing for Warner Bros. Consumer Products, in a statement. "We are also teaching kids that every positive action toward creating change is what being a super hero is all about."
Research shows that more than 50 percent of U.S. children between the ages of 6 and 19 are inadequately hydrated, highlighting the need for the consumption of more water. The Nestlé Pure Life DC Collection is a fun choice for every on-the-go occasion, from school lunches to summer road trips. It's also a healthy alternative to sugary drinks with no calories and no sweeteners.
To ensure 100 percent recyclability of both the bottles and the sleeve labels, Nestlé Waters North America is using new labels for this product that are more compatible with the recycling process. Unlike some other sleeve-wrapped products, this new sleeve label technology does not require consumers to remove the label before recycling; consumers can simply place the cap back on the bottle when finished and discard in the recycling bin. This investment further demonstrates the pride taken in carefully designing Nestlé Waters North America's bottles—down to the label—to be 100 percent recyclable and to enable them to retain their quality so they can be turned into new bottles.
With the launch of the DC Collection, along with the introduction of 900 milliliter bottles of Poland Spring Brand ORIGIN in April and the company's Nestlé Pure Life 700 milliliter bottle, Nestlé Waters North America now has three of the only major, nationally distributed bottled water offerings on the market to be made using 100 percent recycled plastic. Last year, Nestlé Waters North America announced that it will achieve 25 percet recycled plastic across its U.S. domestic portfolio by 2021. The company plans to continue expanding its use of recycled materials in the coming years, further setting an ambition to reach 50 percent recycled plastic by 2025.
The Nestlé Pure Life DC Collection is available nationwide through e-commerce sites Amazon.com, Boxed.com and Walmart.com. In addition, retail stores such as Albertsons, Fresh Direct, HEB, Meijer, Stop & Shop, 7-Eleven and ReadyRefresh (Nestlé Waters North America’s customizable water and beverage delivery service) will carry the bottles.