L'Occitane en Provence, a beauty company with high-quality skincare, body care and fragrance, is now giving consumers a free way to recycle all brands of beauty and skin care packaging. Through the L’Occitane Recycling Program, in partnership with TerraCycle, consumers can now drop off all brands of empty personal care and cosmetics packaging at participating L’Occitane full-price retail locations across the U.S. to divert these items from landfills and receive a 10 percent discount toward one full-size product purchased that same day.
Since 1976, L’Occitane en Provence has cultivated simple values: authenticity, respect and sensoriality. Committed to traceability and transparency, L’Occitane aims to protect the planet though sustainable sourcing methods and supporting local communities. The L’Occitane Recycling Program aligns with these initiatives, helping to limit the amount of beauty and skin care packaging from entering the waste stream.
“From the creation of our formulas to the development of our packaging, including production and distribution, at L’Occitane we are continuously trying to limit our environmental impacts,” said Caroline Le Roch, commercial chief officer for North America at L’Occitane, in a statement. “L’Occitane North America is proud to continue our partnership with TerraCycle for an eco-recycling program at 75 of our U.S. boutiques with a goal to reach many more by the end of 2018. We kicked off this program with the grand reopening of our Canadian Flagship boutique at Yorkdale Shopping Centre. We now have 13 participating boutiques in Canada and soon another 16 locations will be added there. We are excited for this continuation so that our U.S. customers are also able to get involved through recycling their empty beauty products at our participating boutiques.”
Once collected, the beauty and skin care packaging is sorted and separated by material composition. The separated items are then cleaned, shredded and made into new recycled products. To date, TerraCycle has diverted nearly 4 billion items from landfill and raised more than $15 million for charity worldwide.
“People who enjoy products that help them look and feel their best can now help the planet by recycling beauty and skin care packaging,” said TerraCycle CEO and Founder Tom Szaky in a statement. “Thanks to companies like L’Occitane, consumers can enjoy their favorite goods while being rewarded for doing the right thing.”
The L’Occitane Recycling Program is open to any interested individual, and participation is free and easy. Those interested can find their closest participating L'Occitane store online and bring in their used beauty and skin care products to be recycled.