Eos Products, known for its lip balms, shave creams and hand and body lotions, has partnered with TerraCycle, a global leader in recycling complex materials. TerraCycle gives eos a platform for North American consumers to have their eos products recycled into durable materials, such as park benches, picnic tables and bike racks.
Today, eos said it continues its commitment to responsible sourcing, sustainability and transparency with the eos Recycling Program. Though technically recyclable, mixed plastic packaging often ends up in landfills due to the high cost of recycling these materials.
"Aligning with a partner like TerraCycle to ensure a free and easy way for our consumers to recycle was incredibly important to us as we continue to grow our sustainability efforts," said eos Chief Marketing Officer Soyoung Kang in a statement. "We know our eos consumers share our commitment to preserving the planet, and now, with the help of TerraCycle, we're excited to rollout this nationwide recycling program that makes all eos product packaging 100 percent recyclable."
Participating in the eos recycling program is free and simple. Consumers register for the program via TerraCycle and use any existing box or envelope to package empty eos products. All participants are incentivized to recycle with the opportunity for their product shipment to result in a charitable donation. For every 1 pound of empty eos product shipped, collectors can earn $1 to donate to a school or nonprofit organization of their choice.
"We are thrilled for eos to join our portfolio of partners," said TerraCycle CEO and Founder Tom Szaky in a statement. "Eos is known for providing consumers with a delightful product experience, which they've now enhanced by offering consumers the opportunity to recycle their used packaging, giving them a way to make the world a better place."
In addition, eos recently kicked off a social media content series on World Cleanup Day inviting fans to share user-generated content illustrating the ways they give their eos products a second life by upcycling them into succulent planters, jewelry cases and more. The company also participates in Green Dot, which recycles products throughout Germany and Europe. The brand noted it is exploring similar programs in its other global markets.