Coca-Cola Southwest Beverages (CCSWB), one of the United States’ largest bottlers of Coca-Cola products, has deployed a range of new initiatives to lower its environmental footprint and protect natural resources. This includes maximizing use of recycled plastic, helping communities boost recycling capacities, and more.

“We see sustainability as our responsibility,” says Abraham Tueme, director of sustainability for CCSWB. “We also see it as an opportunity to innovate and create additional value in our processes, as well as to support our communities and make them as beautiful, clean and happy as we can.”

CCSWB also plans to plant trees, helping to converse water in multiple wats and recycling packaging material at all seven of its plants throughout Oklahoma and Texas.

Last year, CCSWN became the first Coca-Cola bottler in the United States to use an average of 50% recycled PET (rPET) in its bottles, which it achieved nine years ahead of its 2030 goal.

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