Adidas, the German shoe and activewear manufacturer, has partnered with Parley, an organization that fights against ocean pollution, to produce shoes made from ocean plastic. More than a million pairs of the shoe have been sold, according to an announcement from Adidas.
On average, 11 plastic bottles are used to create each pair of shoes. Rival shoemakers Allbirds and Nike are also producing shoes from sustainable materials and achieving a great deal of success. Allbirds produces shoes from wool and eucalyptus tree fiber, while Nike recently released a shoe made from recycled leather fiber it calls Flyleather.
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Each shoe uses an average of 11 plastic bottles per pair and incorporates recycled plastic into the shoe's laces, heel webbing, heel lining, and sock liner covers.
Adidas isn't the only one that is doubling down on sustainability. The comfort-focused Allbirds, known for their sneakers made from wool, just released a shoe made from eucalyptus tree fiber. The company boasts that this new material is a rethinking of what material can be made from shoes, and is much more sustainable than traditional methods.