Hazel Technologies Inc., the developer of new USDA-funded technologies to protect quality in the produce supply chain and fight food waste, and PureFresh Sales, a grower and marketer of premium California fresh fruit, have formed a partnership.
PureFresh has seen increased sales as a result of significantly lower quality claims since beginning use of Hazel Tech for select fresh fruit programs. In testing with researchers at UC-Davis, Hazel Tech helped retain favorable traits of stone fruit such as color and firmness for longer periods than control samples of fruit.
“Since implementing Hazel Tech in our programs, we have seen a 55% reduction in quality claims. This savings not only creates value for our business, but also creates value for the environment, reducing food waste and ultimately making our supply chain more sustainable long-term,” said Bill Purewal, President, PureFresh Sales.