Dr. Pepper Aims for 80 Percent Recycling Rate

Dr. Pepper Snapple Group Inc. has set a goal of recycling 80 percent of its solid waste by 2015. The recycling target is part of a series of environmental goals that the beverage company unveiled on Tuesday. The company also aims to conserve more than 60 million pounds of polyethylene terephthalate (PET) plastic by 2015 through redesigned packaging and increased use of recycled materials.

“Setting and achieving long-term goals to improve our environmental and social performance is a vital part of achieving sustainable growth, because these goals reflect the best interests of the people who make, sell, buy, invest in, and enjoy our brands every day,” said Larry Young, president and CEO of Dr. Pepper Snapple Group, in a statement.

For complete details on the firm's new environmental goals, click here.