The Arlington, Va.-based Curbside Value Partnership (CVP), a part of Keep America Beautiful (KAB) since 2009, has become an independent non-profit organization.

“Forming an independent organization allows CVP to expand its reach, incorporate additional partners committed to increasing recycling rates and explore new business models,” said Steve Thompson, executive director of CVP, in a statement. “[KAB] will continue to be a valuable partner and together we look forward to helping even more communities be effective in their curbside recycling efforts.”

The Aluminum Association and the Can Manufacturers Institute created CVP in 2003 to increase participation in residential curbside recycling programs. CVP’s board of directors consists of executives from Novelis, Alcoa, ARCO Aluminum, Ball Corp., Coca-Cola Recycling and KAB.