NSWMA Launches Radio Campaign for Motorist Safety

The National Solid Wastes Management Association (NSWMA), Washington, has announced that it will launch a radio campaign on Monday, Jan. 14 urging motorists to drive defensively near garbage trucks and avoid hitting sanitation workers.

The campaign, Slow Down to Get Around, will last three weeks and take place in 10 cities, including Allentown, Pa., Austin, Texas, Birmingham, Ala., Dayton, Ohio, Grand Rapids, Mich., Greenville, S.C., Louisville, Ky., Raleigh, N.C., Richmond, Va., and Washington.

The ads will air during the morning drive between 6 a.m. and 10 a.m. “A substantial number of struck-by accidents in which a motorist runs into a garbage collector take place during the morning commute hours, when motorists are often rushing to work or bringing children to school,” said David Biderman, general counsel foe NSWMA, in a press release. The radio ad also can be heard at www.nswma.org.