The American Beverage Association (ABA) has announced that it will join the National Recycling Partnership (NRP), a coalition dedicated to reinvigorating recycling in the United States. Other NRP members include the National Recycling Coalition, the U.S. Environmental Protection Agency, the Food Marketing Institute, the Grocery Manufacturers Association and the International Bottled Water Association.
According to an ABA press release, a top priority for the NRP will be the development and dissemination of consumer-friendly recycling icons as well as accurate and standardized recycling terminology for use in product labeling and advertising.
"Recycling is of vital importance to our industry, our customers and our suppliers," said Susan K. Neely, ABA’s president and chief executive officer, in a press release. "The beverage industry has a long history of involvement in recycling issues and because of our commitment, we are proud to be a partner in this innovative and progressive coalition that will reinvigorate recycling in this country and further protect our environment."