Last year, Unilever launched the “Rinse, Recycle, Reimagine” campaign in an attempt to inspire Americans to recycle all those shampoo and body wash containers used in the bathroom. The company even gave out heaps of prizes. But apparently many of us are just too lazy to carry those empty bottles from the bathroom to the kitchen recycling bin, even though such plastic containers are made from the same materials that store our kitchen cleaning products.

Now, Unilever says it will fire up this awareness campaign yet again this spring. In a press release widely distributed across various media channels, Unilever’s U.S. operations are reminding us that only 14 percent of bathroom bottles are recycled, leaving 29 million tons of plastic in landfills annually. With that in mind, the company says it is encouraging consumers whose bathrooms are stocked with the likes of Tresemmé, Dove and Suave to recycle those bottles and reimagine what they could be.