The city of Phoenix intends to divert 40% of its waste away from the landfill by 2020, and officials are putting $13 million where their mouth is. The city created its Reimagine Phoenix initiative in partnership with Arizona State University to develop economic activity using what residents are putting in their trash bins. Ground zero for it all is an 80-acre research innovation campus and business incubator adjacent to the city’s landfill, transfer station, and recycling facilities.
“In Phoenix, land is cheap. We probably have enough [landfill] space for 100-plus years, said director of Phoenix Public Works John Trujillo. “The issue is, we want to do the right thing and we want to minimize the impact on future generations.”