The National Waste & Recycling Association (NW&RA) is having its New York City member trucks outfitted with bumper stickers expressing support for Mayor Bill de Blasio’s initiative to reduce pedestrian deaths.

The New York City chapter of the Washington-based association is having its member trucks add bumper stickers that read, “I Drive 25: Support the Mayor’s Vision Zero Plan,” according to a news release.

Following a series of traffic-related, pedestrian deaths, De Blasio released a plan earlier this year to cut the number to zero by 2024 – an effort called Vision Zero. “The New York City chapter of the National Waste & Recycling Association endorses the Mayor’s Vision Zero plan,” said Tom Toscano, chapter president. “The waste and recycling industry in New York City has made significant strides in improving pedestrian safety – as well as the safety of its employees – in the past two decades, and embracing the Vision Zero initiative will help us build on this momentum.”

The bumper stickers will be placed on each member’s trucks as a safety reminder for both drivers and pedestrians.

The speed limit in the city will decrease to 25 miles per hour in early November.

The bumper stickers were unveiled at a Vision Zero event by David Biderman, vice president of government affairs/chapter operations & general counsel for NW&RA. He said dozens of carts have placed the stickers on their trucks, and pedestrians have commented on them and asked if they could get them.