Keep America Beautiful, Inc., Stamford, Conn., has launched a Web-based campaign to promote its mission of litter prevention, waste reduction and beautification. It is the organization's first national outreach program since 1998.

With it's ironic, self-referential style, the campaign is aimed squarely at fans of Cartoon Network's Adult Swim and Comedy Central's The Daily Show. The main thrust of the campaign consists of a series of animated films starring KAB Man, an unlikely superhero who nevertheless does his best to further his organization's goal of preventing litter and embracing recycling. One episode skewers KAB's ‘70s icon, Iron Eyes Cody, the Native American who famously cried at the sight of litter.

The Web site also features an online game, merchandise and downloadable desktop wallpaper. For more information, visit www.kabman.org.