The U.K. has appointed its first-ever food surplus and waste champion to help fight food waste in England.

The volunteer position has been created to set “an ambitious direction to help drive down unnecessary food waste in England,” according to a Resource report. England has set an ambitious goal of eliminating food waste to landfill by 2030.

Ben Elliot, the new food surplus and waste champion, will hold the role for one year. His responsibilities will include supporting the implementation of the food waste prevention policies outlined in the resources and waste strategy, encouraging the food sector to work together to generate ideas and workable solutions on food surplus and waste issues and motivating business leaders to tackle food waste from farm to fork.

Resource has more details:

The government has appointed its first ever Food Surplus and Waste Champion to drive the UK’s fight against food waste.

The person chosen for the task is Ben Elliot, who is described as a philanthropist and co-founder of Quintessentially Group, a members-only ‘luxury lifestyle management service’ that provides 24-hour concierge services. He is also Chair of the Quintessentially Foundation, the charitable arm of the Group, which raises money for various causes and has recently partnered with the Felix Project, a charity tackling food waste and food poverty in London.

The unpaid position, which was set out in the recently published Resources and Waste Strategy, has been created with the aim of setting an ‘ambitious direction to help drive down unnecessary food waste in England’.

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