According to a national survey conducted for the Carton Council of North America (CCNA), 91% of the 2500 respondents expect food and beverage brands like Tetra Pak to ‘actively help’ boost the recycling of their products. The online survey shows a 5% increase when compared to market research in 2013.
‘Packaging continues to play a critical role in driving carton recycling perception,’ says the CCNA. Some 67% of consumers assumed a package was not recyclable if it did not feature a recycling symbol while 57% stated that they first look to a product’s packaging for recycling information before turning to other sources. Furthermore, 77% of the people said they considered the effect of their purchase on the environment.