Tesco is launching a new cold-pressed juice line called Waste NOT, which will be made entirely from imperfect fruits and vegetables that would otherwise be discarded. This effort could save up to 3.5 tonnes of surplus fruits and vegetables in the first 12 weeks alone, according to the company.
Waste NOT will launch with four flavors—orange, carrot and apple; beetroot and apple; apple, watermelon, strawberry, cucumber and mint; and orange, apple, celery and spinach—and come in eco-friendly bottles made from 30 percent recycled plastic.
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UK food giant, Tesco, is set to launch a line of cold-pressed juices to combat food waste, FoodBev Media reported. The veggie range, titled Waste NOT, will be made solely from fruit and vegetables that do not fit produce specifications and would otherwise be discarded.
According to Tesco, the new product line could save up to 3.5 tonnes of surplus fruit and vegetables in the first 12 weeks alone.
Initially, four flavours will be available: Orange, carrot & apple; beetroot & apple; apple watermelon, strawberry, cucumber & mint; and orange, apple, celery, and spinach.