California-based Apeel Sciences, which produces an edible, natural coating for fruits and vegetables in order to extend shelf life and prevent food waste, has announced a new round of funding worth $250 million. And, among the investors are celebrities Katy Perry and Oprah Winfrey—both longtime champions of sustainability.
“These are folks who want to join in our mission to help build a more participatory food system that’s based on nature,” noted Apeel CEO James Rogers.
Perry recalls: “I met James, and I went to Apeel and toured the offices and the labs and saw the science in real time and was just so blown away I thought it was witchcraft—in the best of ways.” She elaborates that, “[Apeel] gives farmers a chance. It gives us more options as a consumer. It takes produce shipping off of planes and back onto shipping containers, so it lowers our CO2 emissions.”
As for Winfrey, she hates to see food go to waste and appreciates that, “Apeel can extend the life of fresh produce, which is critical to our food supply and our planet, too.”