Waste360 is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Need to Know
p-8-why-oprah-winfrey-and-katy-perry-are-backing-the-food-waste-unicorn-apeel.jpg Fast Company

Oprah Winfrey and Katy Perry Invest in Food Waste Solutions with Apeel Science

California-based Apeel Sciences, which produces an edible, natural coating for fruits and vegetables in order to extend shelf life and prevent food waste, has announced a new round of funding worth $250 million. And, among the investors are celebrities Katy Perry and Oprah Winfrey—both longtime champions of sustainability.

“These are folks who want to join in our mission to help build a more participatory food system that’s based on nature,” noted Apeel CEO James Rogers. 

Perry recalls: “I met James, and I went to Apeel and toured the offices and the labs and saw the science in real time and was just so blown away I thought it was witchcraft—in the best of ways.” She elaborates that, “[Apeel] gives farmers a chance. It gives us more options as a consumer. It takes produce shipping off of planes and back onto shipping containers, so it lowers our CO2 emissions.”

As for Winfrey, she hates to see food go to waste and appreciates that, “Apeel can extend the life of fresh produce, which is critical to our food supply and our planet, too.”

View the original article here.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish