Kroger Co. just launched its #ZeroHungerZeroWaste Donation Challenge and invites associates, customers and communities across America to participate by donating groceries to their local food bank, sharing their actions via social media using the hashtag and inviting friends to join the movement.

The #ZeroHungerZeroWaste Donation Challenge runs through September, which is Hunger Action Month, and the campaign is one more step the company is taking to create zero hunger communities.

"By donating a bag of food from your pantry or a Kroger store, you have the power to feed local families and communities and inspire your friends to do same," said Jessica Adelman, Kroger's group vice president of corporate affairs, in a statement. "Paradoxically, one in eight Americans struggles with hunger every day, while 40 percent of the food produced in the country goes uneaten, which includes the food waste we sometimes create in our own households and kitchens. It's an absurdity we can all address in big and small ways."

Here's how to participate in the #ZeroHungerZeroWaste Donation Challenge:

Related:Kroger Develops Food Waste to Energy System

In 2017, Kroger said it donated more than 325 million meals through Feeding America and aims to donate 3 billion meals by 2025. Kroger's longstanding partner Feeding America operates 200 food banks that serve communities around the country. Find your local food bank here.