H&M is taking sustainability to the next level.

The company’s newest collection named the “Conscious Exclusive A/W20 Collection” is derived from food waste and fabrics created with wood pulp and recycled fibers. Consumers no longer need to differentiate between fashionability and sustainability.

This is H&M’s second collection that includes sustainable materials. The “Conscious Exclusion Collection” incorporates clothing and accessories made from recycled materials. 

For seven years, the H&M Group has been donating to the H&M Foundation to help the company meet the 2030 deadline of Sustainable Development Goals created by the United Nations. 

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