Online grocery sales will likely double in the next two years and reach $243 billion in the U.S. alone by 2025, project industry researchers. Berlin-based home delivery provider Gorillas is among companies that is tapping into this market. In its two-year life, the startup has moved into nine countries and raised close to one billion dollars in funding.
Online grocery sales will likely double in the next two years and reach $243 billion in the U.S. alone by 2025, project industry researchers. Berlin-based home delivery provider Gorillas is among companies that is tapping into this market. In its two-year life, the startup has moved into nine countries and raised close to one billion dollars in funding.
Its ambition is to tackle food waste that happens in peoples’ homes—mounting to 61% of all tossed food, according to a 2021 United Nations study. Alexander Brunst, vice president of Sustainability and Public Affairs, Gorillas, discusses how the model works, including the role of technology, partnerships, and promotions.
He tells of the company’s strategies to cut its carbon footprint across 230 locations, notably how it’s achieved 100% carbon neutrality within its operations. And he peers into future intentions to involve partners in lowering footprint along the entire food supply chain.
Beginning with the food waste piece, Brunst says, “A lot of people prefer not to go out and manually buy food often. Rather they buy in bulk, and a lot ends up in the garbage because it wasn’t used. We are trying to change that behavioral pattern by allowing consumers to order what they want, when they want it, and avoid waste.”
The goal is to reduce all edible food waste to zero by 2023 (so far achieved at its 22 New York locations) and at the same time teach customers how they can help.