Waste360 is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Need to Know

Full Harvest Wants to Fix the Big Farm Food Waste Problem at Source

Article-Full Harvest Wants to Fix the Big Farm Food Waste Problem at Source

Modern farming has a huge problem with food waste, stemming from the mismatch between specific food buyer requirements vs Mother Nature delivering an unsaleable overabundance and/or producing knobbly fruit and veg that gets devalued on aesthetic grounds. But what happens when you throw a bit of technology into the mix?

Silicon Valley based startup Full Harvest is trying to find out, citing figures that suggest — with more than 15 per cent of that occurring at the farm level. Other startups are also looking for ways to address the problem, such as Oakland-based Imperfect Produce which delivers direct to consumers. But Full Harvest is going to the source — addressing the needs of large farms and food buyers.

The bootstrapping startup has built a b2b tech platform with the aim of turning a profit out of “imperfect and surplus” fruit and veg. It’s doing this by aggregating less desirable produce from multiple farms in order to simplify the seconds selling and buying processes so that gluts and/or rejects can still have enough value to end up on the plate — rather than be thrown away at source as supply chain waste.

Continue reading at TechCrunch.com

TAGS: Food Waste
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.