Rubicon believes that if a lot of waste is being produced something is not functioning right within an organization. The company’s goal is to help their customers reduce waste and manage recycling while also finding ways to save money and meet sustainability goals.    

Rubicon’s software uncovers opportunities for more diversion from landfills to protect the planet. Rubicon has worked with a variety of companies to help them drive revenue. For example, Papa John’s Pizza has seen important gains in reverse logistics; a national variety store chain is using a robust reverse logistics program to backhaul tons of cardboard; and grocery chain Wegmans is working to become a zero-waste business.

Read the original story here.