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Rubicon Global Unveils Technology Partnership in Japan

Top Trends (and Tips) in Responsible E-waste Recycling
Corporations and governments want to know that their e-waste vendors and partners are working toward a circular economy. “For instance, we are zero waste, zero landfill,” explains Shegerian. “So, if we take in 30 million pounds of electronic waste every month and destroy it and commoditize it, we sell the steel, the plastic, we recycle the glass, we sell all the circuit boards with our downstream partners. Zero goes to landfill and zero goes to waste.” Another part of the business is asset management and data destruction. “Our partners ask us to destroy the data, fix the materials up, clean them up and then repackage and resell them,” he adds. “So, that’s a growing business that goes for beneficial reuse for secondary and tertiary markets around the world and in the U.S.” To prevent e-waste, the global sustainability certification TCO Certified has a circular approach to the production and consumption of IT products. By requiring that IT products are durable, repairable and upgradeable as well as recyclable, products can live longer and materials can be recovered. “There is not one big solution to this problem—it’s all about taking many small steps in the right direction. For example, with TCO Certified, generation 8, the use of hazardous substances in IT products is reduced or eliminated to enable recycling of materials when the product has reached the end of its usable life,” said Andreas Rehn, development manager at TCO Development, the organization behind TCO Certified, in a statement. “TCO Certified also requires that important spare parts are made available and that batteries are replaceable, so we don’t have to discard products just because the battery has lost its capacity,” added Rehn.
Odakyu Group will bring Rubicon’s technology solutions to Japan with launch of pilot program toward a circular economy.

Rubicon Global, a technology company that provides waste, recycling and smart city solutions to businesses and governments worldwide, and Odakyu Group, a transportation, retail and real estate company in Japan, just announced they have signed a partnership agreement for a pilot program in Japan focused on supporting the Japanese waste and recycling industry toward a more integrated circular economy.

“Rubicon Global is very excited about collaborating with Odakyu Group on building out sustainable solutions in Japan,” said Renaud de Viel Castel, senior vice president of global expansion at Rubicon Global, in a statement. “Rubicon’s mission is to end waste, which is both a global challenge and opportunity. We look forward to the very positive impact the partnership with Odakyu Group will have on the community across Japan.”

Odakyu Group, operating in Japan since 1948, is committed to working collaboratively with local Japanese haulers and industry leaders to identify and solve the local and global challenge of waste. Odakyu believes that RUBICONPro, RUBICONConnect and RUBICONPremier technology can help the hauling community in Japan improve operational efficiency and identify new business opportunities while creating shared value. By partnering with Rubicon, Odakyu Group will utilize Rubicon’s technology to help develop a sustainable ecosystem for all of its operating businesses.

Monitor Deloitte Japan, the multinational strategy consulting practice of Deloitte Consulting in Japan, will serve as a strategic advisor to Odakyu Group on this partnership.

“Rubicon Global is seen by Odakyu Group as an innovator in the category of waste and recycling, and will bring tremendous insight, strategy and technological expertise to help bring to life the circular economy in Japan,” said Masashi Hisatomi, general manager of management strategy of Odakyu Electric Railway, Odakyu Group, in a statement. “We look forward to building this relationship with Rubicon in the months to come and see enormous opportunity within Odakyu Group to utilize the latest global technologies to help local stakeholders and to become a leading company of circular economy in Japan. Also, given that Rubicon works closely with companies, haulers and cities to become their true partners by solving their problems together, by collaborating with Rubicon, we would like to help solve the problems that Japanese stakeholders face.”

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