Founded in 2013, Provenance, based in King’s Cross, London, exists to enable more transparent supply chains, helping people make positive choices about what to buy. Powered by mobile, blockchain and open data, Provenance’s software gathers product information and tracks product journeys in a way that is secure, trustworthy and accessible. In 2016, Provenance completed a pilot tracking tuna from Asilulu, Maluku, through the Southeast Asian fishing industry. In the same year, Provenance also began working with the co-op while iterating a plug-and-play product with smaller brands and retailers. In August 2017, Provenance software was used to verify digital fair pay for coconut farmers in Indonesia. In July 2017, Provenance raised $800,000 from Working Capital, an impact investing initiative of Humanity United, a foundation that is part of the Omidyar Group. In the same year, Provenance worked with the Soil Association to enable shoppers to trace organic food from supplier to shelf and began working with Unilever, Sainsbury’s and five other sponsors to lead a group of startups to create a system to link supply chain traceability to trade finance—rewarding transparent, accountable supply chains.