Gazelle, the pioneer of reCommerce that has diverted more than 19 million phones and counting from entering landfill in the U.S., recently expanded internationally with the introduction of 18 new kiosks in the U.K. Based predominantly in supermarkets and shopping centers across London and the Midlands, with more installations planned in the near future, the new kiosks from Gazelle will offer U.K. customers a trade-in service with immediate payment and the assurance that the devices will not contribute to e-waste or end up in landfill.
"Gazelle is about instant reward for both its customers and the environment," said Yanyan Ji, senior vice president of marketing at Gazelle, in a statement. "With no salesperson and no wait—you receive funds, on the spot, for the devices that you no longer use, while simultaneously reducing the scourge of electronic waste."
Gazelle, together with parent company, ecoATM, headquartered in San Diego, Calif., has diverted more than 19 million devices from landfill in the U.S. This success has centered around offering a fair price for consumers' pre-owned devices and certifying them for resale, either through the Gazelle.com marketplace or to wholesale buyers, refurbishers and recyclers.
"We have provided this widely popular service to millions of customers in the U.S. for over a decade," said ecoATM Gazelle CEO Dave Maquera in a statement. "We are excited now to offer the same for customers in the U.K., while protecting the environment on a global scale."
Device pricing is determined by the model, specific condition, memory capacity and value in the secondhand markets. Each phone is instantly and carefully evaluated using a machine vision system, electrical diagnostics and artificial intelligence system within the automated Gazelle kiosk.