Mack Trucks launches new Web site link for Spanish-speaking customers

Mack Trucks Inc., Allentown, Pa., is now able to reach its Spanish-speaking customer base online with the creation of a Spanish-language page on the company’s Web site. The page provides information about Mack’s highway and vocational products. Tom Kelly, vice president of marketing for the company, says that the addition of the new link on the Web site enables the firm to reach out to those customers whose primary language is Spanish and who are entering the trucking industry.

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