Target Corporation has joined The Recycling Partnership, a national nonprofit committed to improving curbside residential recycling, as its first retail partner.  With this addition, the nonprofit now represents the entire recycling system for consumer packaging, which includes manufacturers, brands, retailers and the recycling industry.

“Target joining signals a new era for our organization, as we are officially supported by the whole system,” said Keefe Harrison, executive director of The Recycling Partnership, in a press release. “More than that, Target brings specific expertise in meeting the needs of the many guests to their stores, and through our work together, that insight will translate into better recycling programs for more consumers across the country.”

Target’s investment will help the nonprofit extend curbside recycling to under-served communities, which will help boost recycling and make more recycled raw materials available for packaging.

“We are thrilled to partner with The Recycling Partnership to help make recycling an easy, accessible and seamless experience for our guests and communities,” said Jennifer Silberman, vice president of sustainability & wellness at Target, in a press release. “At Target, sustainability is a principle that drives the decisions we make across the company to continuously improve the guest experience, and this partnership helps further our commitment to create long-term systemic changes in our communities.”