Big Truck Rental, LLC www.bigtruckrental.com announced today that Pete Hendrickson has been promoted to Vice President of Route Ready Truck Sales effective immediately. Hendrickson will report directly to President Zach Martin.

Hendrickson originally joined BTR in 2019 as Director of Route Ready Truck Sales.

“Since joining Big Truck Rental, Pete’s contributions have had a significant impact on our immense growth.  While his title includes, “Truck Sales” Pete has brought a much broader perspective to our business that has supported not only growth in our fleet sales, but growth in our overall business.  He is a talented leader with sharp financial acumen and his approach has led to an industry shift in how our customers are viewing the purchasing of off-rent vehicles as part of an overall fleet strategy, “President Zach Martin said in announcing the promotion.

Prior to joining BTR it was evident that they were generating meaningful value for their customers via both rental and off-rent truck sales. The exciting part has been dissecting, refining, and scaling the value proposition for off- rent sales across the industry. We have a long runway and are just getting started. 

“Pete is a servant leader and is a major influence on the culture at BTR.  He is a great addition to the executive team, and we are confident that he will continuing creating value for our industry, customers, and BTR family,” said Martin. 

“The opportunity we have as an organization energizes me every day and to be able to execute with the talented people we have at BTR is a real blessing. Our culture, which is centered on growth and family is something we live everyday and will continue to drive our success as we grow.

“Pete has shown his executive leadership through his performance in transforming a piece of our business into an industry changing strategy.  I am confident that he will do a great job of leading our off-rent truck sales strategy and execution in his new expanded role,” concluded Founder and CEO Scott Dols.