How can you plan where you want to go, if you don’t know where you are? Data collection is crucial for establishing successful waste & recycling programs, especially in today’s volatile market. It’s necessary to measure and understand what and how much waste is being generated and discarded, and why. On top of that, the variances in reporting makes comparisons and benchmarking difficult, with each program having their own system, definitions, and reporting requirements. In this session, hear examples of how industry leaders are working towards reporting consistency to take on data measurement, and how businesses can use data to identify and reduce their waste and costs to work towards closing the loop on zero waste.