The Vernon Hills, Ill.-based council has formed Carton Recycling Champions with that mission, the group said in a news release. The inaugural members of the network are Boxed Water Is Better; Crystal Creamery; Dean Foods; Fat Tuesday; GoodBelly; JUST Beverages; Kemps; Leahy-IFP; Pacific Foods; The ReWall Co.; Turner Dairy Farms and WhiteWave Foods.
Carton Recycling Champions members have understood their role to raise awareness about recycling and the recyclability of cartons and are collaborating with the Carton Council on other ways they can make an impact, the council said.
“Companies and brands are an important link to consumers, so we created the Carton Recycling Champion program as a way to directly engage companies who share our interests,” said Carla Fantoni, who oversees communications for the Carton Council and is vice president of communications for Tetra Pak Inc. in the U.S. and Canada. “As access continues to grow, it becomes even more imperative that Americans know that cartons are recyclable, and the brands and retailers that reach these consumers are a critical partner in ensuring that is happening.”
Companies can sign up to be Carton Recycling Champions. There is no cost to join, only a commitment to help support and promote carton recycling in some form. Carton Recycling Champions will have access to materials to help their efforts, such as a recycling badge they can place on their websites that can be linked to a page where consumers can find out about carton recycling in their community.