Loop Industries, Inc. has named Nelson Switzer as its chief growth officer. In this role, he will lead the commercialization of Loop’s sustainability technology and build the Loop brand in the marketplace. He will report to Daniel Solomita, Loop's founder and CEO.

“I am very excited to join Loop to help the company bring this groundbreaking sustainability technology to market. Not only does Loop’s technology fill a massive market demand, but it is a solution for one of the world’s most pressing environmental challenges,” said Switzer in a statement. “It is clear that the prospects of growth for Loop are exceptional and demonstrates clearly that transitioning to the circular economy is both achievable and profitable.”

Switzer comes to Loop following a successful career with Nestlé, the world’s largest consumer packaged goods company. During his time with Nestlé, Switzer was the chief sustainability officer for Nestlé Waters North America, plastic strategy leader for Nestlé in North America and sustainability leader for Nestlé in the United States. Prior to that, he led the sustainable business solutions consulting practice for PricewaterhouseCoopers, advising public, private, not-for-profit and government clients. Switzer also has served as head of corporate responsibility at Centrica plc NA, senior manager of environmental affairs at the Royal Bank of Canada and has held adjunct positions and executive in residence status at leading universities including the University of Waterloo and Ivey School of Business.

Since the introduction of Loop’s revolutionary technology, Loop has been focused on optimizing the technology in order to pursue its mission to transform the global PET/polyester market by providing 100 percent sustainably produced, Loop-branded resin, which closes the loop on plastic demanded by consumers, governments and global consumer brands. In his role at Loop, Switzer will work closely with Solomita to oversee a number of strategic priorities, including strategy development, innovation and brand marketing, customer engagement and relationship management and government relations.

“As Loop moves its technology toward global commercialization and continues to build its strategic leadership team, Nelson’s business experience, commitment to sustainability and innovation and relationships in industry, government and civil society will be a huge benefit,” said Solomita in a statement.