San Francisco-based Imperfect Produce, a mission-driven startup that is creating America's first major consumer brand for "ugly" produce and working to combat the issue of food waste, is expanding to the Midwest. The startup will begin offering customizable subscription box services in Indianapolis by May.
The subscription boxes are filled with a variety of fresh fruits and vegetables and range between $12 and $40 a week, depending on size.
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A San Francisco company is working to combat food waste by offering imperfect produce at a discount across the country and right here in Indianapolis.
Twenty to forty percent of produce grown in the U.S. never makes it to the market shelves because of strict grocery store standards under the USDA.
"I do a lot of cooking at home, I'm kind of a foodie," says Kara Gladish, an Indianapolis resident, who is looking forward to the new option to buy fresh produce.